Stay Calm: Here’s the Secret Behind Data Privacy Regulation

The Cambridge Analytica scandal delivered a blow that digital marketing will never recover from. That’s a bold assumption, I know… but I promise it’s true.

Unless you’ve been living under a (digital) rock, on May 25th, 2018 you witnessed a flood of, “We’ve updated our privacy policy” emails hit your inbox. Those emails were an attempt to comply with the EU’s data privacy act GDPR. GDPR was created to prevent unauthorized or improper use of personal data, the exact type of personal data misuse ad agency Cambridge Analytica is now the poster child for.

In my latest article published to Entrepreneur Magazine, Tougher Data Privacy Rules Are a Scammer’s Nightmare, but Ethical Marketers Can Stay Calm, I discuss both how the landscape of digital marketing has changed and how companies must adapt to continue enjoying the digital power and influence they’ve become accustomed to. AND most importantly, how to do that while remaining on the right side of the law.

Read the article and let me know what you think!?

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