The Cambridge Analytica scandal delivered a blow that digital marketing will never recover from. That’s a bold assumption, I know… but I promise it’s true.
In my latest article published to Entrepreneur Magazine, Tougher Data Privacy Rules Are a Scammer’s Nightmare, but Ethical Marketers Can Stay Calm, I discuss both how the landscape of digital marketing has changed and how companies must adapt to continue enjoying the digital power and influence they’ve become accustomed to. AND most importantly, how to do that while remaining on the right side of the law.
Read the article and let me know what you think!?