Point blank, if you are spending money on marketing you are doing it wrong. When you learn the smarter way to view your advertising budget, you’ll see instant results. (Don’t feel too bad, I’m a career marketer who only recently got himself together.)
If you’ve ever taken a marketing class, there’s a good chance, the book was written by Al Ries and Jack Trout. Al’s book Positioning is the bible on the subject. Laura Ries is Al’s daughter. Together they own consulting agency Ries & Ries. Recently, I spoke with Laura and she shared some insight about branding. She’s letting … Read more
There’s a thin line between genius and crazy. It seems as if Kanye West makes a living riding that line. He recently tweeted asking Mark Zuckerberg and Larry Page for 1 Billion Dollars to be invested in “Kanye West ideas”. Though he may be detached from reality, there is one thing that West understands very … Read more
A well-crafted Unique Selling Proposition (USP) will increase your closing percentage exponentially. It will also get rid of price objections, and highlight exactly who you should sell to.
Are you committing any of these 9 business sins? If so, you could be clueless to the millions you’re flushing daily.
Targeted focus is a powerful marketing idea that will turbo charge your ability to grow successfully. I share this concept regularly with for profit businesses, but it’s just as applicable to non-profit and charitable organizations.
One of the most difficult tasks for any business is acquiring new clients. As a marketing strategist, I’m always looking to learn more and better ways to help businesses convert prospects into clients. Recently, I listened to a podcast that relayed an eye opening principle.