branding expert laura ries

That New Product Could Kill Your Brand

If you’ve ever taken a marketing class, there’s a good chance, the book was written by Al Ries and Jack Trout. Al’s book Positioning is the bible on the subject. Laura Ries is Al’s daughter. Together they own consulting agency Ries & Ries. Recently, I spoke with Laura and she shared some insight about branding. She’s letting …

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